Wednesday, May 7, 2014

Triple Gold Reserve Explained.

Over the past few days, I have been writing about Black Dog's New variant the Triple Gold Reserve. Most of my friends were wondering what does the Triple Gold Reserve mean! So here i am to clear the doubt! 

United Spirits Limited (USL) recently launched Black Dog Triple Gold Reserve – a unique triple matured Scotch Whisky. Celebrating 130 years of its existence, luxury Blended Scotch Whisky, Black Dog, has launched this variant in a premium gold packaging underlining the global lineage which signifies sophistication and luxury. The Black Dog Triple Gold Reserve pack commemorates the journey of Sir Walter Millard in his quest for the perfect blended Scotch whisky. Aimed to astound luxury seeking consumers with the brand’s symbolic fishing fly stylized in metallic shades of black and gold, the packaging has been inspired from the premium gold packaging of Black Dog Gold Reserve. 

The triple maturation process which makes Black Dog TGR (Triple Gold Reserve) a refined Scotch Whisky in the one which involves Grain whiskies and Malt whiskies separately matured in American Bourbon Casks and then blended together. This is matured again in Oloroso Sherry Butts for an extra longer period of time to give it a unique distinctive flavor and an intricate polished finish to the Whisky. As per the consumer research conducted on the blend of TGR, it has been appreciated and accepted as a parallel to any 12 Year Old blended Scotch Whisky.

According to Ashok Capoor, President and Managing Director of United Spirits Limited “We are extremely proud to introduce one of our most awaited and differentiated blends-the Black Dog Triple Gold Reserve. The success of our Black Dog Gold Reserve is well documented and the launch of the Triple Gold Reserve in the premium Scotch segment as an outcome of triple maturation augurs well for the discerning and growing scotch consumers in India,” Black Dog Triple Gold Reserve will be available across India.

Cannot wait to get a bottle of Black Dog Triple Gold Reserve and enjoy it with my friends over a football match soon!

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