Wednesday, May 7, 2014

The Black Reserve

The Black Dog Centenary Black Reserve is a Rich and Rare Premium blended Scotch Whisky with exceptional characters. It is a blend of 30 fine single malts and 5 grain whiskies. It is blended to perfection with a multitude of malt spirits chosen from the various regions of Scotland. 

The Distillery managing it is United Spirits Limited. The alcohol content is 42.8% v/v and it is 75* Proof. It has a Color of Amber with Golden Highlights. Aroma is that of Matured Wood, Toasted Malt, Mild Honey Sweetness, Delicate Butterscotch, Bordering on cream with floral nuances that emerge at the end. It has a Robust body palate, pronounced rich Malt & Oak and Sherry Sweetness. It Spreads warmly in the mouth like silent sea waves and has a Balanced, long, intense and bright finish. The cost varies as per state taxes, a 375ml bottle may cost anything between Rs.600 to Rs.800

Black Dog, according to International Wine & Spirit Research (IWSR), is the world’s fastest growing Scotch in the past five years. The brand which came into the USL portfolio in 1964 reported a 48.9% rise in sales to figure among the top three Scotch brands in India. Black Dog’s scorching growth contrasts with overall blended scotch sales coming under pressure globally. USL has invested in premium zing Black Dog. Rather than just placing the product on retail shelves, the company took an account management approach and created a huge buzz around the brand with world class events too.

Black Dog has passed through various generations and today is being watched over by the Master Blender Richard Paterson to deliver a lifetime’s experience and an unrivaled gift every time a toast is raised. This excellence is recognized by the numerous awards that the brand has won over the last century.

Current price in Karnataka for a 750ml bottle of Black Dog Black reserve is Rs.1460/-.

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