Thursday, November 6, 2014

The Longest Drive with Amaze

After the hugely popular Hangout with Amaze last August! Honda Cars India were back this tmw with another event of Amaze. This time it was called #TheLongestDrive to celebrate the resounding success Honda Amaze has had in India for the Japanese car maker and in just 16 months since the launch, the car has reached the 1,00,000 milestone number.

A drive around the length and breadth India in one car must be one amazing journey and Honda India is doing it with ‘Amaze’-ingly ease, covering the length and breadth of the country and driving around 250 towns and over 23,000 kms. An ‘amaze’-ing feet quiet literally.

The drive was kick-started on 15th September 2014 from the royal city of Jodhpur and during the journey it met with enthusiastic Honda customers in various cities and towns and reached Bangalore on 18th of October.

The Bangalore event was held at The Oberai and with selected Honda Amaze customers to cheer for #TheLongestDrive team, Honda shared their pan-Indian experience and how the journey so far has been and the positive response it has generated for the brand both offline and on social media.

We drove the Amaze along with the Amaze Longest driving team to cheer them! And bid them farewell as from Bangalore, the longest drive will go down south all the way to where the land meets the three seas, Kanyakumari and then traverse the picturesque Western Ghats to finally culminate the drive at Greater Noida.

Powered by the revolutionary 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, the Amaze  brings the best of Honda’s technologies on Indian roads with a neat package that delivers best-in-class fuel efficiency, good performance, space and safety features.

The Honda Amaze was declared as the “Car of the Year” and “Compact Sedan of the Year” by leading automobile magazines and has clinched 12 major automobile awards in 2013 – 14.

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