Wednesday, October 29, 2014

Project Aloft Star

Aloft® Hotels in July announced the debut of the Asia Pacific edition of Project Aloft Star, in collaboration with MTV. The music talent discovery competition that aimed to identify and support the hottest emerging music artists from China, India, Malaysia, Singapore and Thailand.

 The Indian Leg saw the regional finals happening at Aloft, Bangalore on September 26th, where we were invited to witness some amazing singers from different parts of our country battle it out to win the coveted Project ALOFT Star title. 

We had Palash Sen and Faiz Alam Ansari -GM Aloft Bangalore as judges, who paid extreme attention to every detail of the participants during their final performances. Starting through August 24, 2014, unsigned bands and artists were invited to showcase their talents by uploading an original video showcasing their music to MTV for the chance to be named Asia’s first Project Aloft Star winner. The winner receives US $10,000 cash and a chance to be featured on MTV.

The finalists who performed that evening were: 
  • Natania Lalwani:  She graduated from Musician's Institute (Los Angeles) with a degree in Vocal Performance. Since then she has been writing for other artists like Neon Hitch (Warner Bros) and Grayce (Independent). Her music has been on VH1,MTV,Radio Freedom and you can hear her in over 5000 locations around the USA in retail spaces like Target,Walmart,Best Buy etc.

  • Stebin Ben is a playback singer, Performer and Karaoke Jockey. He started as a session and recording artist currently staying at Mumbai. Stebin is a native of Bhopal, acquired his early education in Bhopal. since 2008, Stebin is giving solo concerts and with bands as well. His stage presence is an essential part of his music.

  • Keith Castelino According to Keith, Music for the loss of better words…is the air he breathes. From the time he held his first guitar to owning the eighth, music has been only source of inspiration to wake up every morning and express himself with more than just words. Right from his younger years, He was sure that he to be a songwriter and make his music heard, to tell the world his story.

  • Boby Techi When I spoke to Boby after her performance this is what he had to say My name is Boby. I have just set foot in the music scene with the release of my debut single 'only you'. A self-taught guitarist, I am currently learning piano from a professional. My journey has just started and I look forward to learn and grow more in my chosen field with time. We agree with you Boby!

  • Rahul Jain a singer/composer/lyricist started music at an early age of 9-10 years .Composed more than 250 tracks & working regularly. Music is his life, passion, everything. His day starts with music and ends with music. Done with more than 900 live shows, performed with all the leading musician of the industry, composed more than 10 national level; jingles  & 2 feature film.

 It must have been a tough decision for judges but as they say they "There has to be a winner"  Natania Lalwani was selected as the winner, who now goes on to perform at the finals of Project Aloft star! 

All the Best to Natania! Go rock it girl!

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