Friday, May 15, 2015

Lumia 540

Microsoft Devices today strengthened its Lumia portfolio with the launch of its latest power-packed smartphone, the Microsoft Lumia 540 Dual SIM. Blending exceptional design and great imaging quality, the Lumia 540 is a stylish, mid-range smartphone that delivers high-end performance in a compact package. The device can also be upgraded to Windows 10 when the service becomes available later this year.  The Microsoft Lumia 540 will be available across the country starting May 18, 2015, at a best buy price of INR 10,199*

Building on Microsoft’s ambition of breaking the price barrier and offering a true Windows Phone experience and premium features across price points, the device sets a new benchmark in the mid-range segment. The Lumia 540 is a Dual SIM, which features the latest Windows Phone 8.1 innovations and boasts a 5-inch HD display and crafted design details. It helps people stay productive on-the-go with Microsoft services like Skype and Office available out-of-the-box. The device also enables better mobile experiences, such as taking wide-angle selfies that fit in more of the action, thanks to the front-facing 5 megapixel camera.  The Lumia 540 Dual SIM is the perfect device for today’s youngsters as it offers multiple options for enhancing fun and productivity as part of a strong package.

Lumia 540 comes in four colours, White, Black, Orange and Cyan. I personally loved the Cyan Variant.  Running the latest Denim software update and with 1GB of RAM and 8GBof onboard memory, this device lets you enjoy favourite apps like Facebook, Twitter, WhatsApp, PayTm, Ola, Gaana and Instagram, with thousands more available from Windows Phone Store.

The Lumia 540 is being introduced to Indian consumers with some exciting offers. On every purchase of the new Lumia 540, Airtel will offer consumers double the data free for a period of 2 months.

Adding another exciting offer for consumers on the Lumia 540, Paytm, the online wallet will offer a cashback worth INR 1000 on recharges made via the Paytm app (Rs. 200 off every month for 5 months). Ola offers customers cashback of INR 800 on Ola money recharges (for Rs.200 cashback per recharge for the first four recharges of Rs.500 or higher). The Lumia 540 Dual SIM users will also get a 2 months free subscription on including unlimited music downloads.

Tech specs summary:

Lumia 540
Operating system
Windows Phone 8.1 with Lumia Denim
5” HD (1280 x 720) screen
2200 mAh battery
Quad-core 200 series Qualcomm Snapdragon processor
Main camera
8.0 MP, Lumia Camera with LED Flash
Front facing camera
5MP wide angle 
8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM

Will be back shortly with a detailed review of the phone.

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