To get the best picture quality IMAX plays the content on two projection systems simultaneously. The screen itself is a high gain screen with optimum brightness level. Furthermore the main features of IMAX are:-
The content being shown in an IMAX theatre is significantly better than the content playing down the hall. The secret sauce in the IMAX mix is DMR – or Digital Re-mastering – a trans formative process we invented. This is IMAX’s proprietary method of turning an already powerful movie into a breathtaking IMAX blockbuster with unparalleled image and sound quality. This is often done after the film is shot, but leading directors are increasingly asking IMAX to join the movie making process from the very start. For a growing number of Hollywood movies, IMAX is part of the film’s DNA.
Oftentimes, an IMAX movie is conceived as an IMAX movie – with the filmmaker working with IMAX to decide for example, which parts, should be shot with an IMAX camera, what kinds of techniques make the most of the IMAX screen, sound and theatre, and how the drama should unfold to take advantage of IMAX’s larger format, richer color, sheer scale and impact.
A surprisingly large part of the IMAX experience is the sound. That’s what makes an IMAX movie visceral. You don’t just see an IMAX film, you feel it in your bones.
One reason is the sheer power of the custom, patented speaker system in an IMAX theatre. Another is the wider frequency response – which means higher highs and lows so low they’re as much vibrations as sounds. It’s also important to understand that what makes great sound so elusive is the fact that sounds is altered by the listening environment and the medium used to deliver it. Simply stated, sound is affected by the room in which the listener sits as well as the quality of the source of the sound. IMAX has patents on theatre geometry that can control these variables - the shape, angles and dimensions are specific to IMAX.
Then there’s what we call the theatre geometry, which refers to the shape of the auditorium and how the seats are placed.
Most movie auditoriums are long and narrow, to get the most people in, with the screen way off at the far end. The distinctive shape of an IMAX theatre is designed to bring the audience not only closer to the screen, but better-positioned in relation to it. The result is an image that’s wider and higher than your field of view; a picture that’s immersive because you’re not aware of where it ends. And that, in turn, is what gives you the feeling you’re part of the action, out among the stars, not just peeking into a scene.as well– which creates an immersive experience no matter where you’re seated. The very material of the screen is also different, more reflective and brighter.