Tuesday, October 23, 2012

Another Missile in Lumia Arsenal

Nokia, today, announced the Nokia Lumia 510, a smart and modern entry-level smartphone, for the first time in the world at a launch event in New Delhi, India.

Featuring a bright, four-inch display and signature smartphone experiences found only on the Nokia Lumia range, the Nokia Lumia 510 will be available in stores across India starting first week of November, 2012.

The Nokia Lumia 510 will be available in vibrant colours, such as red, white and black, is Nokia’s Diwali gift to the Indian youth, as it has been designed specifically for markets such as India and offers them a fun and personal way to enjoy Windows Phone.

Speaking at the Occasion Mr. Vipul Mehrotra, Director and Head, Smartphone Devices, Nokia India. Said “With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points, further he added - People who use Windows Phone have realized how much  more intuitive it is than other smartphone platforms and Nokia Lumia is the most complete embodiment of the Windows Phone experience.

Consumer insights and third party research, such as Nielsen Informate Mobile Insights, have shown that entertainment, social networking, navigation, and downloading apps are some of the most popular smartphone activities amongst the Indian youth. The new Nokia Lumia 510 with its large four inch display, integrated social experience, Nokia Maps & Nokia Drive and some of the finest collection of apps, therefore, becomes a perfect companion for the young smartphone user.

Windows Phone is different to other smartphone platforms thanks to

  Ø Live Tiles, making it easy to see incoming messages and updates.

  Ø  PeopleHub, which brings together contacts and updates from across social networks into one location as well as access to Microsoft Office and Internet Explorer 9 on the mobile.

Access to unique Lumia experiences makes the Nokia Lumia 510 unlike any other entry-level Windows Phone. By downloading :-

Ø Camera Extras exclusively to Lumia, people can enjoy fun ways to edit pictures taken with the 5 megapixel camera with auto focus.

Ø Nokia Maps, Nokia Drive and Nokia Transport offer the most comprehensive location and navigation suite of applications on any smartphone.

Finally, the Nokia Lumia 510 will come with a 3 month unlimited Nokia Music and MixRadio offering. Through MixRadio, consumers can stream music directly to the phone, with the ability to listen to personalized radio channels, including offline listening.

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