Monday, September 30, 2013

The Startup dairies


Gagan Jain and Neeti Jain, authors cum entrepreneurs, launched their first book, “The Start up Diaries”, a collection of real stories on ordinary entrepreneurs with extraordinary journey, at Oxford Bookstore in Bangalore. 



The book was unveiled by Phanindra Sama, CEO, and Redbus.in, one of the entrepreneurs featured in ‘The Start up Diaries’. The other entrepreneurs present at the event were Vijay Shekhar Sharma, Founder, One97; Abhinav Sinha, Founder, EKO and Ajit Andhare, Founder Colosceum Media, who are featured in the book as well. The book also features Yo! China and The Loot Store.


 The Start up Diaries’ is a collection of the real life experiences of six of the most successful entrepreneurs operating in India.  The journeys of these entrepreneurs have been realistically laid down in the book, where the author-couple believes ’The Start up Diaries’ will influence the thoughts of budding entrepreneurs and aspirants. Each chapter is dedicated to one entrepreneur, capturing every incident of his journey to success, including his motivating, hilarious and thought provoking moments.

Unveiling the book, Phanindra Sama, CEO, Redbus.in said, “’Start up Diaries’ is the story of aspiring entrepreneurs who believed in their dreams and pursued them against all odds to give birth to innovative ventures. The realistic picture it has drawn on the journeys of each entrepreneur can educate and inspire readers. I appreciate the effort put by the Jains for the approach they have taken in conveying the message across in an effort to motivate young talent to believe ‘Entrepreneurship’ can be a great career option.”

It is evident that countries that do not support entrepreneurship have slower growth rates.  India, if it needs to grow at a faster pace should give rise to more entrepreneurs.  A changed-mindset to that of risk-taking should be adopted along with the acquisition of required skill sets in their areas of expertise.

Gagan Jain, commented “Entrepreneurship is celebrated in India today and the country is slowly emerging as a ‘hub’ for entrepreneurs.   People dream of owning a company and establishing themselves, but many are unaware of the struggle and challenges they could possibly encounter on the journey. ‘The Start up Diaries’  aims to educate readers, revealing the true experiences of six successful start-ups highlighting the hurdles faced and how they overcame them to achieve their dreams.”

Neeti Jain, Co-author, adds, “It was truly an eye-opener for us, when we started to interview the entrepreneurs and listened to their struggles, which otherwise would have been unknown.  We are grateful to them as they took time off their busy schedules to narrate their success stories, challenging times and the solutions they implemented.  We hope ‘Start-up Diaries’ will become a motivation and a ready reference guide for young aspirants.”

The book is available on facebook store, e-commerce sites and at all the leading book stores priced at Rs. 249/-. 

Can't wait to grab my copy and start reading.

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